Analog3 min
Solar window film: when it pays off and when it doesn’t
Too hot in the office, faded furniture, glare on the screen: a solar window film often fixes it in a day. What it does, where its limits are and what we check before fitting.
Knowledge & industry
News
What has changed in digital signage, signage, web and AI visibility – and what actually matters day to day. Written by the people who install the equipment themselves.
Online2 min
When nobody googles any more: visibility in AI answers
ChatGPT, Perplexity and Google AI answer questions instead of showing links. Anyone who wants to be mentioned has to write differently.
Digital4 min
Ten years of digital signage: what has really changed
Screens have become cheaper, content more demanding and operation more important than the hardware. A retrospective from installation practice.
Digital3 min
Digital signage in the shop window: how bright does the display have to be?
Sun, reflections and heat behind glass decide whether a shop window display works. What nits mean, which values are enough and what matters for film, power and operating hours.
Analog2 min
Latex, UV or eco-solvent: which printing technology for what
Three technologies share large-format printing. The difference is not in the picture but in smell, durability and material.
Analog3 min
Sign permits: what applies before façade lettering
In Switzerland almost every façade sign needs a permit from the municipality. Anyone who knows the procedure, documents and deadlines does not lose months over it.
Digital3 min
DOOH in the gym: why advertising lands where people wait
Digital Out of Home is growing because attention is where people are waiting anyway. Figures, formats and how a campaign is built.
Online3 min
FADP for websites: what SMEs really have to implement
The revised Data Protection Act has applied since September 2023. What is mandatory for your website, what merely looks good – and the checklist for the next meeting.
Online2 min
Loading time is revenue: what Core Web Vitals really mean
Since 2020 Google has measured how quickly and calmly a page loads. The three values are easy to explain – and usually cheap to improve.
Digital3 min
Waiting room TV: what patients really want to see
A screen in the waiting room can inform or annoy. Which content lands, whether sound makes sense, what data protection demands for patient calls and how practice, pharmacy and municipality benefit.
Analog2 min
Vehicle graphics: what they cost and how long they last
A lettered van is the cheapest advertising space a business owns. If film, application and care are right.
Analog3 min
Film types explained: cast, calendered and durability
Cast or calendered, monomeric or polymeric: the choice of film decides years of durability. An overview of types, laminates and adhesives from application practice.
Digital3 min
Hotel TV: from cable socket to guest channel
The television in the room is the only screen every guest switches on. What modern hospitality systems can do today.
Online2 min
Local search: why the Google profile often brings more than the website
For businesses with premises, the Google Business Profile is the most important entry on the web. And the most neglected.
Online3 min
Accessible website: DDA, WCAG 2.2 and 12 typical mistakes
Accessibility is regarded as an obligation of public administration. For SMEs it is above all reach: more reachable customers, better usability, more stable rankings.
Digital3 min
Planning a DOOH campaign: reach, frequency and spot length
Anyone booking advertising on screens encounters terms such as contacts, loop and proof of play. What they mean and how to plan a campaign in the network so that it works measurably.
Digital3 min
Hybrid meeting rooms: why the camera is rarely the problem
Since 2020 every meeting is potentially hybrid. The technology for it is mature – the most common problems lie elsewhere.
Analog3 min
Screen printing, DTF or embroidery: textile decoration compared
Seven processes decorate textiles, and each has its own strength. Which suits your quantity, your design and your fabric – and what survives the washing machine?
Analog2 min
Signage: when people find their way, nobody noticed a thing
Good wayfinding goes unnoticed. It prevents questions at reception – and that is its measurable benefit.
Online3 min
Google Ads or Meta Ads: which brings an SME more?
One network serves search intent, the other interests. When which one pays off, how local campaigns work and which mistakes burn budget.
Online2 min
Online shop in Switzerland: TWINT, invoice and the matter of the Post
A Swiss shop has different requirements from a German one. Payment methods, shipping and price indication decide the sale.
Digital2 min
Signage software: what you should really choose by
The feature list is similar across all systems. The difference shows in everyday use – with the people who maintain the content.
Digital3 min
Designing digital signage content: 10 rules for legible screens
Most screens fail not because of the technology but because of the slide on them. Ten rules on type size, contrast, animation, duration and data feeds that have proved themselves in practice.
Analog2 min
Print is not dead – but the print run is
Less is printed, but more precisely and to a higher standard. What that means for brochures, mailings and packaging.
Analog3 min
Planning vehicle graphics: legible in three seconds
In traffic there are three seconds before the vehicle has passed. How type size, hierarchy and choice of surface decide what sticks.
Online3 min
Website copy that gets found and still sells
Good web copy serves search intent first and benefit second. How to structure pages, anchor them locally and work with AI without annoying Google.
Digital2 min
LED wall or display wall? A decision in four steps
LED walls have become affordable. Even so, the classic display wall is often the better choice. It comes down to distance.
Online2 min
Relaunch without a crash: how to save rankings through the move
After every second relaunch, traffic collapses. That is avoidable – with a list worked through before going live.
Analog2 min
Exhibition stand: three days of presence, a year of effect
A trade fair presence costs as much as a small campaign. What makes it a success is decided before the build.
Digital3 min
Digital menu boards: controlling daily menu, allergens and prices centrally
Chalkboard and paper menu cost time every day. How digital menu boards automate the daily menu, allergens and price changes, where they hang above the counter and how the till plays along.
Analog3 min
Setting up print data correctly: CMYK, bleed, resolution
Most delays in printing arise in the file, not at the machine. Seven points from colour space to PDF/X that make your data truly print-ready.
Online3 min
Online shop logistics: shipping, returns and customs into the EU
The shop is built quickly; logistics decides the margin. Post, Planzer or DPD, warehouse or fulfilment, returns, packaging and customs papers.
Online2 min
AI in the business: where it saves time today – and where it does not
After two years of practice we can name which AI applications really hold up in an SME and which fall asleep after three weeks.
Analog3 min
Sustainable signage: what is really possible today
PVC-free films, recyclable panels, FSC paper and latex inks have become everyday. Where they are suitable – and where they still hit limits.
Online3 min
AI chatbot on the website: when RAG really pays off
An assistant that knows your documents answers standard questions around the clock. How RAG works, what data protection demands and where the limits lie.