Knowledge & industry
What has changed in digital signage, signage, web and AI visibility, and what actually matters day to day. Written by the people who install the equipment themselves.
What screens in the school building should show, where they hang, who maintains them and how they all warn at the same time in an emergency. With examples from Bern and Solothurn.
Brightness, picture size, writing, shadows and maintenance: when the interactive display is the better choice and when the projector is.
Display, wireless sharing, sound, network and introduction: what schools and municipalities should look out for when planning, so the technology is actually used in lessons.
Process, timing, system and Google: what to settle before you hire a web agency, with examples from our projects.
Google Search, Maps, AI Overviews and ChatGPT draw on the same sources. Why Google optimisation is becoming more important, not less, and what to add so AI assistants mention you too.
Screen size follows from viewing distance, content, mounting height and orientation. Rules of thumb from installation practice, with a table.
A screen needs content that is fresh every day. We have built three apps that deliver exactly that and we are making them available to you for free: weather with a video background, news from Switzerland and a puzzle for the waiting time. With instructions.
Too hot in the office, faded furniture, glare on the screen: a solar window film often fixes it in a day. What it does, where its limits are and what we check before fitting.
ChatGPT, Perplexity and Google AI answer questions instead of showing links. Anyone who wants to be mentioned has to write differently.
Screens have become cheaper, content more demanding and operation more important than the hardware. A retrospective from installation practice.
Sun, reflections and heat behind glass decide whether a shop window display works. What nits mean, which values are enough and what matters for film, power and operating hours.
Three technologies share large-format printing. The difference is not in the picture but in smell, durability and material.
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