ChatGPT · Perplexity · Google AI
AI visibility
Get found when nobody googles any more.

IMAGEMEDIA makes companies visible in AI answers: in ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. To do so we structure content as clear answers, add Schema.org and llms.txt, build robust mentions and measure monthly whether your company is named.
More and more people ask an assistant first instead of a search engine – and get an answer instead of a list of links. Whoever does not appear in that answer does not exist for these customers. Industry analyses show clearly declining click-through rates on classic search results for 2026 where AI overviews appear.
The rules differ from classic SEO: language models cite sources that answer a question directly and verifiably, are cleanly marked up and are mentioned elsewhere. That is exactly what we work on – and we check the success by regularly asking the assistants the same questions your customers ask.
AI platforms
Where your customers ask today – and who gives the answer.
Search is moving into assistants: instead of ten blue links there is one written answer with a few sources. Every platform picks those sources differently. We know the differences and set up your content so you get mentioned – on every platform that matters to your customers.
ChatGPT
OpenAI
The default assistant for questions of every kind, from finding a restaurant to choosing a supplier. With web search on, ChatGPT cites sources and recommends specific companies.
- Reach
- Around 800 million weekly users (OpenAI, 2025) – the most used assistant, in Switzerland too.
- Where the answers come from
- Its own web search and the Bing index, plus training knowledge: Wikipedia, industry directories, press, review portals and well-structured company pages.
- What you can do
- Answer-ready pages with clear statements, company profiles in directories and clean indexing on Bing (Bing Webmaster Tools, IndexNow).
Google AI Overviews & Gemini
Google
The AI Overview sits above the classic results, AI Mode and the Gemini app answer in dialogue. Whoever is named here gets the click before anyone else.
- Reach
- Over two billion monthly users see AI Overviews (Google, 2025) – right inside Google Search, including local queries.
- Where the answers come from
- The Google index itself: well-ranking pages, Google Business Profile, reviews, structured data and content with visible experience and expertise.
- What you can do
- Classic SEO remains the base; plus a maintained Business Profile, Schema.org for organisation, services and FAQ, content with real experience.
Perplexity
Perplexity AI
The answer engine: Perplexity searches the web live, summarises and backs every statement with sources. Ideal for comparisons, provider lists and expert questions.
- Reach
- Strong for research and buying decisions – every answer carries numbered sources that users click.
- Where the answers come from
- Live web search with a preference for fresh, structured pages: lists, tables, clear headings, dates and unambiguous company names.
- What you can do
- Comparison and guide pages with structure, dated current content, clean titles – that is how your page becomes a cited source.
Microsoft Copilot
Microsoft
Copilot answers directly in the operating system, browser and Office. People researching suppliers often do it here – with sources from Bing.
- Reach
- Built into Windows, Edge, Bing and Microsoft 365 – the assistant already running in many SME offices.
- Where the answers come from
- The Bing index. What Bing does not know, Copilot does not know: indexing, Bing Places and the data quality of your website decide.
- What you can do
- Set up Bing Webmaster Tools, use IndexNow, maintain Bing Places – our robot does this automatically.
Claude
Anthropic
Claude works thoroughly with long documents and searches the web on request. Companies that are described cleanly and backed up get named preferentially.
- Reach
- Popular with companies and professionals – often used for research, analysis and writing.
- Where the answers come from
- Web search with citations plus training knowledge; well-structured, factual pages and reliable third-party sources are preferred.
- What you can do
- Factual content, verifiable statements, unambiguous contact and location details – and an llms.txt summarising your services.
Meta AI
Meta
The assistant in the chat: questions like “a good signage provider nearby” increasingly land in WhatsApp instead of Google.
- Reach
- Right inside WhatsApp, Instagram and Facebook – where Switzerland already chats every day.
- Where the answers come from
- Web search via partner search engines plus its own platform data: Facebook pages, Instagram profiles, reviews and places.
- What you can do
- Keep Facebook and Instagram profiles complete, address and opening hours consistent, website with clear answers.
Le Chat
Mistral AI
Le Chat answers with web search and sources and is a popular alternative in Europe – in public administration and SMEs alike.
- Reach
- The European assistant, growing with companies that value data protection and hosting in Europe.
- Where the answers come from
- Live web search and training data; as everywhere, pages that answer a question directly and with proof win.
- What you can do
- Multilingual content helps: whoever answers clearly in German, French and Italian gets mentioned across Switzerland.
DeepSeek
DeepSeek
The open assistant from China answers with web search and is used a lot because it is free, including for company research.
- Reach
- Widely used worldwide, free of charge – and therefore part of everyday life in Switzerland too.
- Where the answers come from
- Web search and training data from the open web; pages cited by many other sources carry particular weight.
- What you can do
- Build mentions: directories, expert articles, partner lists – the more often your company is named with proof, the sooner it appears.
Grok
xAI
Grok combines web search with what is happening live on X. Whoever is present there and collects mentions also shows up in Grok answers.
- Reach
- Integrated in X (formerly Twitter) with real-time access to posts – relevant for brands with an active presence.
- Where the answers come from
- Posts and profiles on X in real time plus web search; companies with a consistent presence and mentions have an advantage.
- What you can do
- Maintain the company profile on X, share references and projects, website with structured data.
Apple Intelligence & Siri
Apple
Ask the iPhone and you get answers from Apple services and ChatGPT. For local companies Apple Business Connect counts, for expert questions ChatGPT visibility.
- Reach
- On every recent iPhone, iPad and Mac – Siri hands questions to ChatGPT and uses Apple Maps for local matters.
- Where the answers come from
- Apple Maps and Business Connect for places and opening hours, ChatGPT for knowledge questions, Safari web search with summaries.
- What you can do
- Set up and maintain Apple Business Connect, keep address and services consistent with Google and your website.
What counts everywhere
- 01Clear answers in the first sentences of every page – who, what, where, for whom
- 02Structured data (Schema.org), llms.txt, clean headings and FAQ
- 03Mentions beyond your own website: directories, press, reviews, partners
- 04Freshness and proof – figures, references, names instead of slogans
AI check
Does ChatGPT name your company?
Enter your website – we check the structure, markup and answerability of your homepage and ask the AI assistants about you. Free, in about 20 seconds.
Service
What you get.
Answer first
Every important page answers its question in two sentences – AI and Google quote from that.
Machine-readable
Schema.org, FAQ markup, llms.txt and clean structure instead of walls of text.
Mentions
Directories, trade portals, reviews – where models get their picture of you.
Measurement
Monthly report: for which questions does which assistant name your company?
Process
How we work.
- Step 1
Collect questions
How do your customers really ask? That becomes the checklist.
- Step 2
Measure the baseline
We ask ChatGPT, Perplexity, Gemini and Claude the questions and record who gets named.
- Step 3
Rebuild content
Answer blocks, FAQ, markup, llms.txt and internal linking.
- Step 4
Measure again
The same questions every month. You see in black and white what is moving.
FAQ
Frequently asked questions.
What is the difference from SEO?
SEO aims at positions in a list of links, AI visibility at being named in a formulated answer. The basics overlap, but structure, verifiability and mentions outside your own site weigh much more heavily with AI.
Can a mention be guaranteed?
No, and anyone who promises that is not serious. The models decide themselves. We make sure all known factors are right and prove every month where you stand.
How long does it take?
We usually see first movements after four to eight weeks, because models continuously re-read their sources.
Do you do this for yourselves too?
Yes. This website is checked automatically every day – for titles, structure, markup and whether the assistants name IMAGEMEDIA.
Online
More services.
Background reading
News
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