Strategy · media · reach
Media planning
The right message in the right place.
IMAGEMEDIA plans advertising campaigns for SMEs: target groups, channels, budget and timing, from posters and vehicles via the digital advertising network to Google and social media. You get a plan that fits your budget and an agency that implements it.
Every franc should work. That is why we don't start with the medium but with the question: whom do you want to reach, and what should this person do? From that a plan emerges across channels, analogue, digital and online.
We book poster spaces, plan campaigns in the digital advertising network, coordinate print and vehicles and manage Google Ads and social media. One contact person, one report.
Service
What you get.
Target groups & goals
Clear goals, measurable KPIs, realistic budgets.
Channel mix
Posters, DOOH, print, vehicles, Google, social, coordinated.
Media buying
We book and negotiate for you.
Reporting
One report across all channels, understandable and honest.
Process
How we work.
- Step 1
Goal and audience
Who do you want to reach, and what should they do? From that we set measurable goals.
- Step 2
Plan
You receive a channel mix with budget and timeline, offline, digital and online.
- Step 3
Execution
We book the placements, coordinate design and production and run the online channels.
- Step 4
Review
One report across all channels shows what works. Then we adjust the plan.
In person
Philip Fiumi
Managing Director
Questions about Media planning?
Write or call. We’ll advise you with no obligation and get back to you within one working day.
FAQ
Frequently asked questions.
From what budget is advertising planning worthwhile?
With any budget that is spent regularly. Smaller budgets benefit most, because a plan avoids wasted reach and measures every channel by what it contributes.
Analogue
More services.
Background reading
News
Let's talk about your project.
Tell us briefly what you have in mind. We will get back to you within one working day.