75-inch outdoor screen at Gstaad station
Campaign on the advertising network · 2026
Swissmilk
Swissmilk brings its message about dairy products into the gym with humour, via the IMAGEMEDIA DOOH advertising network.
In short
Swissmilk booked advertising in our digital advertising network. The designs featuring the well-known cow run on totems in gyms, for example with «Für Bauch, Beine, Porridge: Milchprodukte.» (for abs, legs and porridge: dairy products).
- Client
- Swissmilk
- Industry
- Food
- Area
- Digital
- Year
- 2026
- Website
- swissmilk.ch
- Live status
- being measured by our server right now
01
Nutrition meets training
People who train at the gym also think about nutrition. Swissmilk reminds them right there that two to three portions of dairy a day are part of it, with lines that match the way people talk at the gym.
02
At the entrance and between the machines
The screens stand at the entrance next to the class timetable and in the middle of the training floor. The cow stands out immediately among the dumbbells and machines, and members see the message again on every visit.
03
Several designs in rotation
Several designs run one after the other in the advertising network. This keeps the campaign varied, even for members who train several times a week.
Swissmilk
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